1. Home
  2. Business insurance
  3. General liability

General liability

General liability insurance

General liability insurance is the foundation policy for almost every business. It covers claims that your business injured someone or damaged their property, and it is the policy landlords, clients and venues ask to see proof of.

Who needs it

If people visit your premises, you work at other people's sites, or a contract asks for proof of insurance, you need it.

  • Offices, studios and shops open to clients and the public
  • Contractors and service businesses working at customer locations
  • Event organizers, vendors and exhibitors
  • Businesses signing leases, vendor agreements and client contracts that ask to be added to your policy
  • Production companies and agencies, as the base layer under their specialty policies

What it covers

What is covered, and what to watch

Summaries only. The policy wording governs, and every insurance company's policy is different.

Injuries to other people

Injury to someone who is not your employee, caused by your work or your premises, including medical costs, settlements and lawyers.

What to watchInjuries to your own employees are covered by workers' compensation, not by this policy.

Damage to other people's property

Damage you cause to property that belongs to someone else.

What to watchProperty you are looking after, such as rented equipment, is often excluded or limited. Rented gear needs its own coverage.

Reputation and advertising claims

Claims that you damaged someone's reputation, invaded their privacy or copied their advertising.

What to watchExcluded for businesses in advertising, publishing, broadcasting or web design. They need media liability.

After the work is done

Injury or damage that happens after your work is finished or your product is sold.

What to watchHas its own yearly limit. Contractors should check it is not excluded.

Small medical bills

Minor medical bills for a visitor hurt on your premises, paid without anyone suing.

What to watchA goodwill coverage with a low limit, often $5,000 or $10,000.

Adding landlords and clients to the policy

The ability to add a landlord, client or venue to your policy so it protects them too, with the extra wording their contracts ask for.

What to watchA certificate alone grants nothing. The change has to be written into the policy.

How we work

An independent agency, so the policy fits you and not the other way around

Many insurance companies, one agent

We are appointed with national and specialty companies, so your policy goes where it fits rather than where we happen to have a contract. See who we work with.

Plain English, line by line

Send your current policy and we compare it with what we would offer: what we would keep, what we would change, and why, in writing.

Nothing changes until you say so

No coverage starts and no policy changes until a licensed agent confirms it with you in writing. You always know what you have. How we work, in full.

Exclusions

What it does not cover

  • Your own property and equipment (commercial property insurance)
  • Mistakes in your advice or services (professional liability)
  • Vehicles (commercial auto)
  • Injuries to your employees (workers' compensation)
  • Data breaches and cyber events (cyber insurance)
  • Pollution, deliberate acts and serving alcohol, on most standard policies

General liability is designed to fit next to other policies. The gaps are where most surprises come from, and we name them before you sign.

How to get it

From first call to bound coverage

  1. 01Describe the businessWhat you do, where you do it, and whether you use subcontractors.
  2. 02Set the limitsUsually driven by the largest contract or lease you have to satisfy.
  3. 03Add the contract wordingLandlords and clients added to the policy, and the extra wording their contracts ask for.
  4. 04Proof of insuranceIssued with the exact wording the requesting party asks for.

Common questions

How much general liability do I need?

Most leases and client contracts ask for $1 million per incident and $2 million for the year. If you work for larger companies, cities or on film sets, requirements of $2 million or more are common, and an umbrella policy fills the gap.

A landlord wants to be an additional insured. What does that mean?

It means the landlord is added to your policy so your coverage also protects them if they are sued over something connected to your work or your lease. Landlords, clients and locations ask for it. It has to be written into the policy, not just typed onto a certificate.

Does it cover my tools and equipment?

No. General liability covers damage you cause to other people's property. Your own gear belongs on a commercial property policy.

I work from home on my own. Do I need it?

If clients visit, you work at their sites, or any contract asks for proof of insurance, yes. Homeowners policies exclude most business liability.

What does primary and non-contributory mean?

It is contract wording that makes your policy pay first, before the other party's own insurance, without asking theirs to chip in. It is a common requirement in leases and client contracts and has to be added to your policy.

Related

Often placed alongside

Get a quote

The online application takes a few minutes for standard business lines. If there is a wrinkle, call or email and we will tell you what we need.